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Tourism

Attractions. The SEAGO Region’s major visitor attractions include Apache-Sitgreaves National Forest; Arizona National Scenic Trail; Black Hills Back Country Byway; cities of Bisbee and Tombstone; Coronado National Forest and Coronado National Memorial; Chiricahua Mountains and Chiricahua National Monument; Fort Bowie National Historic Site; Fort Huachuca; Kartchner Caverns State Park; international border cities of Nogales, Arizona—Nogales, Sonora, Mexico and Douglas, Arizona—Agua Prieta, Sonora, Mexico, along with the smaller border towns of Naco, Arizona—Naco, Sonora, Mexico; Mt. Graham and Mt. Graham International Observatory; Patagonia Lake State Park; Roper Lake State Park; San Pedro Riparian National Conservation Area; Southern Arizona Wine Country; Tubac Presidio State Historic Park and Village of Tubac; and Tumacácori National Historical Park. 

Activities. Popular activities in the SEAGO Region include adventure sports; archaeology; birding and wildlife viewing; boating and water sports; camping; driving and scenic tours; farmers markets and U-Picks farms; fishing and hunting; ghost town tours; ghost and haunted place tours; golf; hiking and cave exploring; history and historic tours; horseback riding; military museums and historic sites; motorcycling, bicycling, and mountain biking; Native American culture, museums, and monuments; rock climbing; skiing and snow sports; stargazing and astronomy; and wine tasting and wine tours.

Travel Spending. According to a study by Dean Runyon Associates, commissioned by Arizona Office of Tourism, direct travel spending in the Region increased steadily from 2012 through 2014, after declining in 2011. In 2014, direct travel spending in the Region totaled $748.1 million, up 4.1% from 2013 and 11.6% since the 2011 trough. In 2014, spending in food stores accounted for the largest share of visitor destination spending at 26%, followed closely by retail at 25%. Food service was the third largest share of visitor destination spending at 22%.  It is anticipated that as the Region emerges from the recession, tourism and tourism spending will continue to increase. Anecdotally, the recreational vehicle parks throughout the SEAGO Region are experiencing significant increases of winter visitors between the months of November and May.

Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com

Note. Spending figures in millions of dollars. Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com

Cochise County

Major attractions in Cochise County include the historic Old West town of Tombstone, site of the Gunfight at the O.K. Corral; the historic mining town of Bisbee (selected by Sunset magazine in 2016 as Best Small Town, and by by USA Today as Best Historic Small Town) and its Queen Mine Tour; Chiricahua Mountains and Chiricahua National Monument; Coronado National Forest and Coronado National Memorial; Fort Bowie National Historic Site; Kartchner Caverns State Park; Fort Huachuca National Historic Landmark District and the Fort Huachuca Historical Museum and Army Intelligence Museum; San Pedro Riparian National Conservation Area; Ramsey Canyon Preserve; San Bernardino Wildlife Refuge; Brown Canyon; Texas Canyon; ghost towns of Charleston, Gleeson, Fairbank, and Dos Cabezas; Amerind Foundation and Museum; Cochise Stronghold; Geronimo Surrender Site; John Slaughter Ranch; Lehner Mammoth Kill Site and

Murray Springs Clovis Site; local vineyards, wine tasting, and U-Picks farms; the historic Gadsden Hotel; Rex Allen Museum; and the international border cities of Douglas, Arizona and Agua Prieta, Sonora, Mexico, along with the smaller border towns of Naco, Arizona and Naco, Sonora, Mexico.
According to Dean Runyon Associates, direct travel spending in Cochise County increased 1.8% in 2014 after declining for four consecutive years. In 2014, direct travel spending in Cochise County totaled $349.5 million (up from $343.3 million in 2013). Despite the increase, spending was down 5.5% from 2010. In 2014, spending for food service accounted for the largest share of visitor destination spending at 26%, followed by spending at food stores at 21% and retail at 20%.
Cochise County Direct Travel Spending

Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com

Cochise County Travel Destination Spending (2014)

Note. Spending figures in millions of dollars. Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com

Graham and Greenlee Counties


Graham and Greenlee Counties. Major attractions in Graham and Greenlee counties include the Apache-Sitgreaves National Forest, Roper Lake State Park, Mt. Graham and Mt. Graham International Observatory, Black Hills Back Country Byway, Black River, Blue Vista Rim Overlook, Blue River/ Eagle Creek, Dankworth Ponds, Chase Creek, Discovery Park, Eastern Arizona History Museum, Klondyke and Aravaipa Canyon Preserve, Coronado Trail Scenic Byway, The Old West Highway, Salt River Canyon, Gila River, Arizona’s Salsa Trail, Arizona and New Mexico Railway Passenger Station, and Morenci and the Morenci open pit mine.

According to Dean Runyon Associates, direct travel spending in Graham and Greenlee counties increased steadily from 2010 through 2014. In 2014, travel spending in Graham and Greenlee counties (combined) totaled $91.5 million (up 4.6% from 2013). Spending in 2014 was up nearly 50% from 2010. In 2014, spending for food service accounted for the largest share of visitor destination spending in Graham and Greenlee counties at 27%, followed by retail at 22% and accommodations at 20%.

Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com

Graham and Greenlee Counties Direct Travel Spending

Note. Spending figures in millions of dollars. Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com

Graham and Greenlee Counties Travel Destination Spending (2014)

Santa Cruz County

Major attractions in Santa Cruz County include Patagonia Lake State Park, Tubac Presidio State Historic Park and Village of Tubac, Madera Canyon, Coronado National Forest, Arizona National Scenic Trail, Southern Arizona Wine Country (Sonoita and Elgin wineries), La Cienegas National Conservation Area, Empire Ranch, Tumacácori Mission, Village of Arivaca, the ghost town of Ruby, and the international border cities of Nogales, Arizona and Nogales, Sonora, Mexico.

According to Dean Runyon Associates, direct travel spending in Santa Cruz County increased steadily from 2011 through 2014 (after declining from 2010 to 2011). In 2014, direct travel spending in Santa Cruz County totaled $307.1 million (up 6.6% from 2013). Spending in 2014 was up 28.6% from 2011. In 2014, spending at food stores accounted for the largest share of visitor destination spending at 36%, followed by retail at 32% and food service at 16%.
Santa Cruz County Direct Travel Spending

Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com

Santa Cruz County Travel Destination Spending (2014)

Note. Spending figures in millions of dollars. Source: Dean Runyon Associates, Arizona Office of Tourism, and UsEconomicResearch.com